Edgars joins forces with Imbalie Beauty to launch “Placecol on the Go”

Edgars is currently on the move and will lead in the market to open the first owner-operator beauty salon concept within Edgars, called “Placecol on the go”.  The first Placecol on the go beauty salon will be opened in Edgars Sandton City in October 2017, with the ultimate objective to open a large number of “Placecol on the go” beauty salons inside Edgars.

“Placecol on the go will be first of its kind in the South African industry as the majority of the beauty treatments will be only 30 minutes or shorter to ensure that “stress rich” and “time poor” consumers, are transformed in a very short space of time inside Edgars.”, says Debbie Wolfendale Director of Imbalie Beauty.

Placecol is a proudly South African brand and is focused on service excellence and unique beauty treatments that offer visible results.  The Placecol group forms part of the Imbalie Beauty group that has more than 150 beauty salons in the group and includes other well-known brands such as Dream Nails and Perfect 10 and already performs more than 100 000 beauty treatments per month.

These trendsetting Placecol on the go beauty salons will have “Professional Miracle Makers” working on customers and can within 90 minutes perform 5 beauty treatments (wash, blow dry, up-style, makeup, hand and toenail paint and party lashes) on a client that normally takes 3 hours!

“Our mission at Imbalie Beauty is to improve and to empower lives and we know that the Imbalie Beauty Training Academies in Woodmead and the Western Cape that offer various modular beauty training courses will provide intensive training to these “Professional Miracle Makers” and to ensure that the teams are equipped to transform the beauty of a customer quickly.  New job opportunities will also be created which is very much required in our beautiful country” says Lisa Leibov Principal of the Imbalie Beauty Woodmead Academy.

The following is a taste of some of the exciting beauty treatments that will be offered in Placecol on the go:

  • facial peels to ensure skin health and radiance;
  • threading;
  • gel nails and toes;
  • make-up;
  • lashes;
  • microblading.

There is a huge demand for these type of beauty services in the industry and people are becoming more grooming orientated and want to be “photo ready” at all times.

The award winning Placecol skin care brand is considered by many to be “food for your face” and will be available from Placecol on the go, together with other trendsetting brands such as Bio Sculpture, Bodyography make-up and Beauty Blender.

We look forward to transform you at Placecol on the go inside Edgars, ready for that special occasion, very soon.


Press release date: 27 September 2017

Released by: Gisela Booysen Placecol Brand Manager

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